The problem we saw
Small businesses spend real money getting customers to make contact, then lose them in the gap between "we will call you back" and actually calling back.
We build one thing, and we build it narrowly.
BackWon exists because of a pattern we kept seeing in small businesses: the marketing worked, the phone rang, and the revenue still leaked — on the follow-up.
- 1
- Problem we solve
- Free
- To start
- 0
- Per-seat charges
WHAT YOU GET
Everything focused on the same outcome.
What we decided to build
Not another CRM. A narrow tool that does the four steps between an arriving inquiry and a paying customer, and does them well enough that teams keep using them.
Who we build for
Detailing studios, salons, gyms, photographers, trades and local service teams — businesses where one customer is worth a phone call.
How we price
No per-seat charges, no setup fees, no feature gates — because the product should prove itself before it asks anything of you.
FAQ
Questions people ask before starting.
Is BackWon a CRM?
Not really. BackWon is a revenue recovery tool. A CRM tries to run your whole customer relationship; BackWon handles the specific stretch where most small businesses lose money — between an inquiry arriving and a follow-up happening.
Who is behind BackWon?
BackWon is built by a small team focused on practical software for local service businesses — and it is completely free, every feature included, because businesses that cannot absorb enterprise software costs still deserve enterprise-grade tools.
How do I get in touch?
Create your free account and reach support from inside your workspace.
BACKWON
Turn missed inquiries into customers.
Start free and build a clearer follow-up workflow for your business. Every feature is free — no paid plans, no gates.
Start free