Shopify
Orders and inquiries from your store flow straight into the follow-up queue, verified by HMAC signature.
Every lead source, one inbox.
Connect the tools your business already uses. New inquiries land in BackWon automatically — no copy-paste, no missed leads, no extra software to learn.
- 4
- Sources live
- 0
- Extra cost
- Free
- Forever
THE WORKFLOW
Three steps to connect.
- 01
Pick a source
Shopify, Meta leads, IndiaMART — or any website form of your own.
- 02
Paste the URL or token
Platform webhooks verify by signature. Website forms use one bearer token per site, shown once and stored only as a hash.
- 03
Leads land in Inquiries
New inquiries appear automatically, deduplicated, and round-robin routed to the right rep.
WHAT YOU GET
Everything focused on the same outcome.
Meta leads
Facebook lead ads arrive with signatures verified and lead details fetched server-side — no manual entry.
IndiaMART
Marketplace inquiries land in the same inbox as everything else, keyed by your IndiaMART key.
Any website form
Mint one bearer token per website and post to it. The token is shown once and never stored in plain text.
FAQ
Questions people ask before starting.
Do I need a developer to connect?
No. Platform webhooks are pasted URLs with signatures; website forms need one token copied into the form. If you can paste a link, you can connect a source.
What happens if the same lead comes twice?
BackWon deduplicates by source and external ID, so a retried webhook never creates a second inquiry.
Is my data safe with webhooks?
Signatures are verified on every request, bad signatures are rejected before anything is written, and website tokens are stored only as hashes — never in plain text.
Does this cost extra?
No. Webhooks and API are included free, like everything else in BackWon.
BACKWON
Turn missed inquiries into customers.
Start free and build a clearer follow-up workflow for your business. Every feature is free — no paid plans, no gates.
Start free