Every lead source, one inbox
Calls, WhatsApp, walk-ins, marketplace enquiries and web forms in a single list, each tagged with its source so you can see which channels actually produce buyers.
Leads do not go cold. Follow-ups just never happen.
Ask any owner why a lead was lost and the honest answer is rarely price or competition — it is that nobody followed up a second time. BackWon is lead follow-up software built around that single failure: every lead gets an owner, a next step and a due date, and the queue makes sure all three happen.
- 1
- Queue for every lead
- 10 min
- A day to work it
- Free
- Forever, unlimited seats
THE WORKFLOW
Four steps, repeated daily.
- 01
Capture every lead
Log leads manually in seconds, import a list by CSV, or connect Shopify, Meta Ads, IndiaMART and website forms so new leads land in the inbox automatically.
- 02
Assign an owner
Round-robin routing shares new leads fairly across reps, least-loaded first — or assign them yourself. Nobody wonders whose lead it is.
- 03
Always set the next step
Call Thursday, send the quote, check stock — one concrete action with a date. A lead without a next step is a lead being lost slowly.
- 04
Work the queue daily
Open BackWon each morning: today’s follow-ups and everything overdue, in one list. Ten minutes replaces the spreadsheet, the notebook and the memory test.
WHAT YOU GET
Everything focused on the same outcome.
Next step and due date, always
The record will not let a lead just sit there. Every open lead carries its next action and the date it is due — the two fields most CRMs bury and most spreadsheets lose.
Sequences for multi-touch follow-up
Most leads need more than one touch. Follow-up sequences schedule the series of nudges a decision usually takes, and stop being necessary the moment the lead replies or buys.
Webhooks & API included
Connect the tools that generate your leads and skip the copy-paste entirely. Webhooks and API are free, like everything else in BackWon.
Roles that match your team
Owner, admin, manager and rep roles mean reps see their own leads, managers see their branch, and staff can never delete the data the business runs on.
Follow-up you can measure
See follow-ups done, leads gone cold and revenue recovered, by week, source and team member — so you coach the habit with numbers, not hunches.
GO DEEPER
Keep exploring
The follow-up routine, the response-time guide and the full feature list.
FAQ
Questions people ask before starting.
How is lead follow-up software different from a CRM?
A CRM records everything about a customer relationship. Lead follow-up software concentrates on the narrow stretch where money is won or lost: the days between a lead arriving and a decision being made. BackWon does that stretch — owner, next step, due date, outcome — and leaves the rest alone.
How many follow-ups does a lead usually need?
Plan for several touches across a couple of weeks rather than one heroic attempt. Each follow-up should add something — an answer, a smaller first step, a reason to decide now — and the sequence ends with a polite close that makes a no easy to say. The follow-up sequence template in Resources walks through a five-touch version.
Can leads arrive automatically, or do I type them in?
Both. Manual logging takes under thirty seconds and covers calls and walk-ins. For digital sources, connect Shopify, Meta lead ads, IndiaMART or any website form via webhooks/API and leads arrive on their own, deduplicated and routed.
We are a team of two. Is this overkill?
Two people is exactly where leads start falling between stools — each assuming the other replied. One shared queue with named owners fixes that on day one.
Is it really free for a whole sales team?
Yes. Unlimited seats are free, and there are no per-seat charges, paid plans or trial clocks.
BACKWON
Turn missed inquiries into customers.
Start free and build a clearer follow-up workflow for your business. Every feature is free — no paid plans, no gates.
Start free