A follow-up sequence is simply a pre-decided series of touches, so no enquiry depends on you remembering — or feeling like — chasing it. This template runs five touches over roughly two weeks. It works for enquiries, quotes and bookings, it can be run entirely by hand, and every touch has a job. Adapt the wording to your trade; keep the rhythm and the rules.
Send within hours of the enquiry or quote. Job: prove a human received it and restate the next step. "Hi Dan, it’s Priya at Lane Motors — thanks for asking about the clutch. I’ve got your details and I’ll confirm the earliest slot by tomorrow morning." Short, specific, ends with a promise you then keep.
Job: give them a reason to decide that they did not have before. New information beats repetition — a photo of a similar job, the answer to the question people usually ask at this point, or genuine availability news. "Quick update — a Thursday morning slot has opened up if the weekend is tricky."
Job: lower the commitment. Many stalls are about size, not interest. Offer the first phase, the inspection, the trial session, the deposit-free hold. "If the full job feels like a lot to decide, we can start with the diagnostic — 30 minutes, and you’ll know exactly where you stand."
Job: break the pattern. If texts went unanswered, make one real call — or send a short voice note, which carries tone that text cannot. Keep it light: "Hi, it’s Priya again — just wanted to check the clutch is still on your list before I release the slot I’ve been holding in mind for you."
Job: end well and invite the honest answer. "I’ll close this off my end so I stop nudging you — if things change, you know where we are." The close is not a failure state: it produces replies ("not yet — try me in June"), keeps your name clean, and parks the record for a future reactivation pass instead of an awkward silence.
One touch per step, never two channels on the same day. Stop the sequence the moment they reply — it has done its job. Every message references the actual enquiry; the day it could be sent to anyone, it stops working. And record the outcome of each step, so next quarter’s sequence is tuned by your own results, not by a template — including this one.
BackWon sequences schedule these touches for your team automatically — the messages stay personal.
Yes — a notebook with dates works, and this template was written to be runnable by hand. Software earns its place when the list grows: BackWon’s follow-up sequences create the reminder for each touch automatically, so step four still happens in a week when you are too busy to remember step one.
The rhythm holds; the content shifts. Quote sequences lean on decision help — smaller phases, availability, validity dates. Enquiry sequences lean on speed and information. Keep five touches over two weeks as the default and adjust the middle touches to the situation.
Stop the sequence immediately and continue as a normal conversation. A scheduled nudge landing after a reply is the fastest way to look automated and careless — the exact impression this template is designed to avoid.
Not when each touch adds something and the last one closes politely. What people experience as pushy is repetition without value — the same "just checking in" five times. Five varied, useful, well-spaced touches read as professional persistence, which most customers quietly respect.
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